Mentorship Circles: The Mavens Brand: Women Innovators Redefining Industry

Program Overview:

This program has been designed to address career development challenges for any workforce population in need of greater support & career development. Each session will reframe and provide tools to address common professional development opportunities, offer mentorship, and explore how peer support can help to overcome each challenge.

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We’re going to be facilitating Mentorship Circles differently this year. Every month we’ll have a new speaker talking with the group in a collaborative learning approach way to help us grow, discover new ways of thinking, and connect with a community of supportive women.

Our September meet-up will feature Meaghan Ziemba. She will be joining us to talk about "The Mavens Brand: Women Innovators Redefining Industry". The objective of this presentation is to empower working moms and women in manufacturing, engineering, and the trades by highlighting the critical importance of personal branding. Through this session, attendees will understand how to effectively develop and leverage their personal brands to overcome industry-specific challenges, enhance their professional visibility, and drive career advancement. Additionally, the presentation aims to promote gender diversity and inclusion within these traditionally male-dominated fields by showcasing practical strategies, real-life success stories, and actionable insights for building and maintaining a strong, authentic personal brand.

 Key Takeaways:

• Empowerment Through Visibility and Authenticity: Personal branding enables working moms and women in these industries to showcase their unique skills and achievements, increasing their visibility and credibility. By presenting an authentic and consistent personal brand, they can effectively communicate their value and stand out in a competitive field.
• Overcoming Industry-Specific Challenges: Developing a strong personal brand helps address and overcome common challenges faced by women in traditionally male-dominated fields, such as gender stereotypes and work-life balance issues. A well-crafted personal brand can transform these challenges into opportunities for career growth and leadership.
• Driving Career Advancement and Inclusivity: A powerful personal brand not only opens doors to new career opportunities but also contributes to a more inclusive and diverse work environment. By setting an example and advocating for their achievements, women can drive positive change and inspire others, promoting greater gender diversity within their industries.

About Meaghan Ziemba:

Meaghan Ziemba is an industrial tech writer, brand storyteller, and marketer for industrial manufacturers. She has a B.A. and M.A. in Professional and Technical Writing from the University of Wisconsin-Milwaukee and has been writing for manufacturing since 2008. Meaghan also hosts a live video broadcast series called Mavens of Manufacturing. The series focuses on women in the sector. Its mission is to attract younger generations to join manufacturing or engineering career pathways to help close the skills and gender gaps. Meaghan is a proud mother of three. She enjoys cooking, CrossFit, and a great cup of coffee or glass of whiskey.

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