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Meet Jennifer Cisneros, Vice President of Marketing of BioMicrobics, Inc.

What does Empowering Women in Industry mean to you?

It means the ability to Speak Up. When you can get your voice heard with your ideas and let people know where you stand, you are empowered and a contributing <<valuable>> member of the organization! If you speak up as soon as risks are identified, you build trust with other members of your team. This is essential to the day-to-day management of a firm’s operations to build a safe environment within the organization to have the company's best intentions at heart. When company leaders foster a safe work culture (e.g. respect of everyone’s ideas and open feedback), creative ideas can flourish, and new possibilities with potentially overlooked opportunities. This can lead to risk-taking for financial investments and time-consuming activities, however, the gain for personal and professional growth can be worth it. While safety and risk-taking appear to be two ends of the spectrum, I feel both are tied at the hip. Without trust, there is no safety; without safety, there is no space for newer team members to speak up and contribute. With safety, you create an environment for people’s ideas to flourish, even if those ideas may become highly disruptive. Even if the idea fails, the experience gained will help in the future. Asking: What went wrong? What could I do better next time? What can I learn from this? Even undesirable outcomes can open doors for unexpected opportunities and, at the very least, provide valuable life lessons.

How did you get started working in your field?

For most of my career, I worked in the higher-paced work environments of smaller companies--often managing my own workflow and utilizing my digital tools that worked for me. I learned a great deal of self-management on my own versus being able to go to a formal career mentor. With regard to my engineering and technical background, I originally pursued a degree in architecture and environmental design, but changed to marketing as communications when I realized that that became my passion. Most of my corporate “operational” experience was working ‘in the trenches’ at engineering firms and art departments on projects with competing priorities and aggressive deadlines.

What do you love most about your job / What are you most proud of?

While it has been a challenge to market to multiple customer segments in more than 80 countries (in 17 different languages!), I am always eager to support 120 BioMicrobics distributors and help communicate the company's mission. I often get quoted: “Water touches on everything we do on this planet. Water is the thing people cannot live without and seem to know the least.” I have a strong, technical voice ( was a Drill Team Captain during my high school years) to the customer and in-house conversations. I pride myself on being a quick learner and even being in the water industry for nearly 14 years, I still learn something new every day! It makes my job of communicating about our current water issues, innovative technologies, industry regulations, and the importance of water reliance with science-based stats, all the more enjoyable. My efforts were recognized with the company receiving the following awards: Kansas Exporter of the Year in 2011, President’s “E”[Excellence in Exports] in 2012, “E Star” in 2016, Top 10 Wastewater Management Solutions Provider in 2019, Global Water & Wastewater Company of the Year in 2020, and many more in Brand Surveys, technology innovation, and Top Projects awards.

What advice would you give to someone considering this line of work?

I give to emerging businesswomen, “Be patient when setting and working on your career goals; always assess where you want to contribute. Do not rush or stress over the details as this is where mistakes happen and deadlines are missed.” HOW TO MANIFEST: "Decide what you want. Believe in yourself and that you deserve what you want. Visualize that you can have it and do have it; but also be grateful and enjoy what you currently have. Now, release that energy and trust in the Universe." Patience and faith will always lead to a reward. Have a chance to sharpen yourself for the long term through clear intention and integrity, taking the time to reflect on the lessons learned, and lending a helping hand along the way. Doing so will help support the organization and customers with confidence and a clear purpose.

Anything else you would like to add?

3 TIPS: BE AGILE; SPEAK UP; and PARTICIPATE! An agile, flexible mindset effectively flows through the issues and can achieve wide-ranging objectives. I believe this to be a key trait of a good leader. I also recommend participating in available, cross-knowledge transfer sessions with your team. I train direct reports, coworkers and anyone else that wants to learn on the same skills and tasks that I do. I feel that by doing so, it can provide others with transferable skills, promotion potential, and other advancement opportunities. I wouldn't ask someone to do something that I myself wouldn't do. Besides being agile, speaking up, and participating, be committed to delivering excellence on every task you handle; even the early morning emails we send is a reflection of who we are and what we stand for. This same reflection is also shared through every daily interaction. Next to my Communications Studies Leadership Award in my office, I have a small brass plaque that says, “QUALITY…never an accident; Quality is always the result of high intention, sincere effort, intelligent direction, and skillful execution; it represents the wise choice of many alternatives.”

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