Reflections on Episode 11 of the Empowering Women in Industry Podcast

Author: Cieana Detloff


When I participate at Pump Industry events, I frequently hear, “Oh, I Know Charli!” She is a leader in this industry and (almost) everyone has either met her, seen her online, or knows of her. Starting out as an ‘underdog’, Charli has likely surprised some folks with her ability to stay in this industry – which, by its very nature, is competitive and slow to adopting change. Charli has been leading change in this industry since 2011 (on August 11th, Empowering Pumps & Equipment turns 8!). She has educated people on how to use social media; she created a platform for people to CONNECT (which has continued to grow); and she is constantly searching for ways to EMPOWER people, companies, and brands.


Even though I have known Charli since 2012 and have worked closely with her since 2015, it was still an eye opening experience to listen to her thoughts, feelings, and insights on Episode 11 of the Empowering Women in Industry Podcast. For example, the fact that she has to defend her decision to host the Empowering Women conference & gala on September 26th was surprising to me. I did not realize that she gets comments, daily, about this effort. In the interview, Charli talks about inaction being one of the motivators for this initiative. This idea around “inaction” or ‘waiting too long’ really resonated with me and I’ll tell you why…Bear with me… because I’ve recently been engaged in an online discussion around ‘ambition’ in the CollabSuite group (graciously hosted by Mel the Engineer on Facebook). In that group, I commented that motherhood had been the thing that had knocked my level of ambition down to a ‘zero’ (sleep deprivation puts you in complete survival mode – so Rockstar mode is something I had to work back up to ::grins::). What I realized is that there are many things that can deeply affect a person’s level of ambition and INACTION is one of them.


When a person feels like they are ‘stuck’ in a job, and even ‘stuck’ in a relationship, it can kill a person’s ambition. The minute we recognize that inaction (including inaction from an employer or someone we’re looking toward to lead the way), our power comes back. We realize that something needs to be done, and we make the choice to either stay stuck, or DO something about it. The ‘doing something’ is always the hardest part – because there will always be people questioning your every move, even as you are trying to self-validate. In the interview, Charli states, “It’s disappointing to have to defend the need for a women’s conference.” She shares a story about feeling pushback, which creates a lot of self-doubt internally – even when you’re defending something externally, it can be easy to still feel the need for that validation internally (and I think this is a feeling that has been felt by both men and women alike – so very easy to relate).


I appreciated her sharing the importance of having confidence, being direct, and practicing Mental Toughness (a topic that w