Meet Cláudia Pereira, A Digital Marketing Specialist

Q: What does Empowering Women mean to you?

Cláudia: Empowering Women means creating spaces where women feel confident to share their thoughts. It’s about access not only to education and opportunities, but also to have support from others. For me, empowerment is when women support each other across borders, industries and career stages.

Q: How did you get started working in your field?

Cláudia: My journey started in journalism and communication, where I developed a strong foundation in storytelling and critical thinking. As digital channels evolved, I became increasingly interested in digital marketing. I pursued advanced studies in digital marketing and corporate communication, and my international experiences — studying and working across Portugal, Germany and The Netherlands — helped shape my global perspective.

Over the past 8+ years, I’ve gained hands-on experience in strategy, campaigns, and analytics, working in B2B environments including agriculture and engineering. This path led me to my current role as Global Digital Marketing Specialist at UE Systems, a global B2B engineering company.

Q: What do you love most about your job? / What are you most proud of?

Cláudia: What I love most is the combination of strategy, data and impact. I enjoy building integrated digital campaigns that work across cultures, languages and markets, and seeing how thoughtful communication can drive real results. I’m especially proud of contributing to global growth initiatives, leading projects that improve visibility and engagement, and helping teams and colleagues strengthen their digital presence. Working in a technical, B2B environment has also shown me how important it is for women to be visible and influential in industries where they are still underrepresented. I’m proud to be part of that change.

Q: What advice would you give to someone considering this line of work?

Cláudia: Stay curious and never stop learning, while also valuing the knowledge you already have. Digital marketing and corporate communication evolve every day, so adaptability is essential. Most importantly, trust your background, experiences and unique vision of the world.

Q: Anything else you would like to add?

Cláudia: I truly believe that diverse voices make industries stronger and more innovative. Communities like Empowering Women in Industry play a crucial role and hope to see this community growing further.

Connect with Cláudia on LinkedIn.